Go-to-market
for games.
We plan and run media, creator and campaign systems for game launches, major updates and brands entering gaming.
Data is the wind. Culture is the compass.
We believe in Media Buying and Creator Marketing as a unity that works combined. They are the two forces behind a launch. One gives it speed. One gives it direction.
Each discipline holds a clear role across the media buying funnel. Combined, they reach a full effect neither delivers on its own.
This is the operating logic behind Gersh Gaming.
Control where control matters.
Control · Scale · AttributionMedia lets us define audiences, control delivery and scale attention around the moments that matter.
Media can create attention. It cannot create belief.
Belief where belief matters.
Credibility · Community · DepthCreators give a game or brand context, trust and a direct route into communities that already care.
Creator impact cannot be switched on or scaled like a media budget.
One campaign system. No blind spots.
Media creates controllable reach. Creators build relevance and trust. Content gives both a form people can actually see, experience and share.
We plan them as one system, not as separate workstreams added together after the brief.
One audience strategy. One campaign plan. One measurement framework.
See the system in motion.
Explore how the two disciplines move from separate strengths to one connected campaign system.
Explore Creator × Media →Built for the people moving games forward.
Games Publishers & Developers.
Launches, updates, new IP and Western go-to-market.We connect media, creators, creative and measurement around the moments that move visibility, wishlists and players.
Explore go-to-market →Brands.
A credible way into gaming.We build the strategy, partnerships, content and activation needed to show up with relevance, not just reach.
Explore activation →Strategy built around the launch moment.
We define the audience, market, timing and channel roles before campaigns go live.
Plan.
Strategy and media planningAudience, market, launch timing, budget logic and clear roles for every channel.
- Audience strategy
- Launch planning
- Market and channel strategy
- Media planning
- Budget logic
- Measurement framework
Activate.
Paid media and creator campaignsProgrammatic, CTV, social and creators coordinated around one campaign moment.
- Paid social
- Programmatic
- Display and video
- Connected TV
- Creator strategy
- Creator casting and campaign management
Make it travel.
Creative and productionCampaign assets, video, key art and platform-ready formats built for the way players discover games.
- Campaign creative
- Ad creative
- Content production
- Platform adaptation
- Format delivery
- Creator assets
Every part of the campaign, connected.
Strategy, creative, production, distribution and measurement working as one system.
Strategy.
Turn a launch question into a clear audience, market and channel plan.
Creative.
Build ideas and assets that feel native to the platforms where players discover games.
Production.
Make campaign assets ready for every format, market and moment.
Distribution.
Put paid media, creators, CTV and social to work as one connected system.
Measurement.
Use live reporting to improve the campaign now and the next launch later.
Every channel has a job.
We plan media, creators and content around the signals they need to create, from first recognition to measurable action.
Make a gaming moment matter beyond the screen.
Some campaigns call for more than media and creators. With the wider Gersh network, we can add talent, sponsorship, brand experience and IP opportunities when they make the idea stronger.
Talent in gaming.
Athletes, entertainers and creators with a credible role in the campaign.
Brands into gaming.
Sponsorships, partnerships and activations built with gaming culture in mind.
Experiences and content.
Live moments, brand content and social formats designed to be part of the conversation.
IP beyond gaming.
Selected opportunities connecting game worlds with sport, entertainment and new audiences.
Got a launch window to make count?
Tell us what is coming up. A new title, major update, market entry or brand activation. We will help define the right next move.