Work · Selected cases
Where theory meets proof.
Strategy, sponsoring, creator, brand experience. A cross-section of the work — across markets, formats, and audiences.
02 / WorkEN · DE
Selected cases.
CICSponsoring · 360AldiBrand & ContentDomitysBrand ExperiencePringlesStunt & InfluenceCharalSponsoring & ActivationAustrian AudioBrand & CreatorLies of PMedia · Global/US/JPEnshroudedCreator · DACH/FR/NALeague of LegendsProgrammaticResident Evil 4CreatorDune: Spice WarsMedia + CreatorFortniteProgrammatic
CIC · 2024 – 2026
A 360° Esport, Gaming & Twitch strategy — Karmine Corp, LFL, and beyond.
Aldi · 2020 – 2025
Five years building gaming's favourite retailer.
Domitys · 2024 – 2025
Domitys Cup — the first intergenerational gaming tournament.
Pringles · 2024
A giant can drops in Paris — Pringles × Super Mario, live.
Charal · 2024
Charal steps into the world of gaming.
Austrian Audio · 2023
PG16 headset — 51 creators, 280 pieces, 4.32M views.
NEOWIZ · 2026
Switch 2 launch — 411M impressions, 348 creatives.
Keen Games · 2024
598 creators, 1,467 pieces, 14.2M VOD views.
Riot Games · 2018
K/DA POP/STARS — Worlds 2018, 11.3M contacts.
Capcom · 2023
Driving demo downloads ahead of release.
Funcom / Shiro Games · 2022
#1 Steam bestseller for 3 days. 128M impressions.
Epic Games · 2020