Enter gaming with a
reason to be there.
We help brands find a credible role in gaming through audience strategy, creators, media, partnerships, content and experiences.
The channel comes later. First we define why the audience should care.
The largest entertainment audience in the world.
Gaming is already where your customers spend their time, attention and culture. The question is no longer whether gaming matters — it’s how your brand wins inside it.
Bigger than film and music combined.
Around 60% of the global population.
Attention is already here. Investment is still catching up.
Sources: Newzoo Global Games Market Report 2025, Dentsu Gaming Trends Report 2025.
Reach is available. Relevance has to be earned.
Gaming audiences notice when a brand enters without understanding the culture. The work starts by finding the right audience, community and contribution before choosing creators, platforms or formats, esports teams and sponsorships. We guide you through the jungle and answer your questions:
- “Which gaming communities actually matter to us?”
- “Are these content creators and communities a credible fit for our brand?”
- “How do we generate real relevance in gaming?”
Start with the reason the brand belongs.
We connect five decisions before defining the activation.
One role. Multiple ways to activate it.
Creator and media.
Combine controllable reach with voices the audience already trusts.
Sponsorship and partnerships.
Turn access to teams, leagues, platforms or talent into an activation with a clear role.
Content and campaigns.
Create formats that work inside gaming culture and across the brand’s wider communication.
Experiences.
Build live and digital moments that give audiences something to participate in.
Specialist activation and experience capabilities with .seven.
A credible idea still needs a working campaign system.
Once the role is clear, we connect creators, media and content around awareness, engagement and action. The campaign architecture makes sure every part of the plan has a job.
See how the plan flows →From studio sound to gaming culture.
Austrian Audio used creators to translate its studio heritage into real gaming and streaming moments in Germany. 51 creators on Twitch and YouTube, each in the format that fits their channel – from unboxings and reviews to sponsored segments and stream integrations. Paid and earned, planned and steered as media.
View the case →More brand campaigns in gaming are available in the work section.
What role could your brand play in gaming?
Tell us who you want to reach and what you want to change. We will help define where the brand belongs and how to activate it.