Cast for fit, not reach.
Select creators whose audiences match the PG16's buyer — competitive PC gamers who care about audio — and let each channel choose the format it does best, rather than forcing one scripted placement on all.
Brands · 2023
Launching the PG16 pro-gaming headset in Germany — 51 creators, each marketing it the way their channel does best.
Creator MarketingMedia PlanningTwitch & YouTubePaid & Earned
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Crystal clear audio, delivered by the channels gamers already trust.
For the large-scale promotion of their new pro-gaming headset PG16 in the German market, Austrian Audio partnered with us to deliver crystal clear audio to the gamers their product is intended for.
We enlisted 51 German creators on Twitch and YouTube — 26 paid, 25 earned — who marketed the product in the way their channel is best suited to: from unboxing videos and product reviews to sponsored video segments and stream panel integrations.
The result: 280 pieces of content and 4.32 million total views in a single flight month.
Every channel, its native format.
ApproachPaid backbone.
26 paid creators carried the guaranteed layer — sponsored video segments, dedicated reviews and stream integrations timed across the March flight to keep the product continuously visible.
Earned amplification.
25 earned channels picked the product up organically — unboxings, panel integrations and mentions that multiplied the footprint well beyond the paid plan.
One flight month. A footprint of millions.
51
Creators activated
26 paid · 25 earned
26 paid · 25 earned
280
Pieces of content
167 Twitch · 113 YouTube
167 Twitch · 113 YouTube
3.68M
YouTube views
videos & integrations
videos & integrations
597K
Twitch VOD views
44K peak concurrent
44K peak concurrent
4.32M
Total views
across all channels
across all channels
Formats we deployed.
- 01Unboxing videos
- 02Product reviews
- 03Sponsored video segments
- 04Stream panel integrations
51 creators, 280 pieces, 4.32 million views — a headset launch that sounded native on every channel it touched.
— Campaign summary