Aldi.

From sponsor to legitimate player in the gaming ecosystem.

For five years, we supported Aldi in defining and deploying its strategy inside the esport and gaming ecosystem — propelling the brand into the position of French gamers’ favourite retailer.

The objective: position Aldi not as a passive sponsor, but as an active, legitimate player in this universe. We structured and activated partnerships with the sector’s key forces — Team Vitality, Gentlemates, Solary, the LFL — across sponsoring, brand content, social media and events.

The strategy was equally embodied through collaborations with cultural icons like Squeezie and signature moments such as the Grand Prix Explorer — turning shelf presence into a recurring, lived-in cultural conversation.