CIC.

Defining and rolling out CIC's esport, gaming and Twitch strategy.

We support CIC in shaping and deploying its strategy across the esport, gaming and Twitch ecosystem. The brief: structure major partnerships, and unlock their full potential with the communities behind them.

We orchestrate the bank's flagship collaborations with Karmine Corp and the LFL through 360° sponsoring and activation — bringing the partnerships to life across platforms, broadcasts and IRL touchpoints.

Alongside the always-on work, we design proprietary moments and brand experiences: the CIC Esport Days event, editorial collaborations with L'Équipe and Konbini, and the launch of a co-branded credit card with Karmine Corp.