Pringles.

Turning a gaming partnership into a city-centre moment.

To bring the Pringles × Super Mario partnership to life, we built a campaign designed to generate visibility and engagement around the collaboration — anchored by a single, unmissable physical moment.

At the heart of the campaign: a giant Pringles can dropped into central Paris, inviting passers-by inside for an immersive experience pulled straight out of the Super Mario universe. A stunt sized for the street — and built to travel further on social.

The on-the-ground operation was then amplified through a curated layer of content creators, maximising reach and turning a one-day activation into a multi-week conversation. We led the work end to end — from the creative idea to production and amplification.