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Brands · 2024 – 2025

Domitys.

The first intergenerational gaming tournament — seniors and young players, side by side.

Brand ExperienceSocial Media & Brand ContentInfluencer MarketingEvent Concept & Production
ClientPeriodMarketDomitys2024 – 2025France
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Case filmDomitys Cup · 2024 – 2025

A gaming tournament built to bridge generations.

We conceived and deployed the Domitys Cup — the first intergenerational competition dedicated to gaming, designed to spark encounters between residents and young players.

The initiative creates connection and brings generations closer through a shared experience, while fighting the isolation some of our elders can face. Launched in 2024, this nationwide competition unites residents, young participants and content creators around an unprecedented format.

We imagined and orchestrated the entire device — from concept to deployment — with two seasons already produced. Season one was won by Germaine, 95 years old.

95
Years old — Germaine,
Season 01 champion
2
Seasons produced
2024 & 2025
1ˢᵗ
Intergenerational gaming
tournament of its kind
∞
Connection across
generations
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